This is where looking gorgeous and living consciously collide. We’re resetting what it means to be socially responsible and the two most essential areas are up first: curating a covetable, yet conscious wardrobe and an equally lust-worthy clean and cruelty-free beauty cabinet.
We created this site, this brand, for a few, equally important reasons:
(1) We could no longer tolerate the asinine cruelty associated with the cosmetic and fashion industries, and wanted to do our parts in ending animal suffering. (2) We couldn’t bear to have “real” jobs and wanted to build a career that meant something, and that we genuinely, wholeheartedly loved. (3) We have this insane desire to change the world, to make a difference in peoples’ lives, and yeah, we totally believe we can.
Think of GOCO as a handy online dossier packed with everything you need to know about embracing a more minimal, conscious, and ethical lifestyle without sacrificing aesthetics or quality. Our vision? To keep sustainable and cruelty-free fashion, skincare, and makeup relevant, bridge the gap between luxury and compassion, and prove that looking gorgeous and living more consciously are not mutually exclusive concepts.
We (yes, we’re twins and yes, we share all our clothes/beauty products) live by an unapologetic commitment to helping modernize the perception of leading a more intentional life. Veganism, minimalism, and consciousness is not weird. Annihilating the, “Oh, you’re one of those types” stigma that’s attached to this refined lifestyle is our top priority. None of us will ever be perfect. We certainly aren’t and will never pretend to be, but that’s not what we’re about. Growth, evolution, and progress are the cornerstones of GOCO.
GOCO is more than a blog; it’s a way for us to connect with all of you. So come on, join the movement and #beGOCO.
And hey, now that you know more about us, what do you say we take our relationship to the next level? You know, be friends with benefits? Besides never missing a post (um, that’s so basic) and being automatically entered in our giveaways, you can join our signature masterclass, “Your Ideal Wardrobe” with the button below. It’ll change your closet forever.