If You’ve Been Searching For A Cruelty-free Haircare Line
We've found an awesome one for you to try.
We’ve already told you how much we adore everything that is Context – from their über chic, minimal packaging, to their simple but effective plant-based formulas. (You can read our full review on their skincare range here for more raving.) So you can imagine our excitement when we found out that they’d recently released their debut haircare line – a tightly edited selection of the key essential must have items that everyone should have in their shelfies. Context is about keeping things simple and clutter-free, so you know we’re down.
BTW, if you haven’t switched over to using (only) cruelty-free haircare products, it’s about time you did. Most of us use products in our hair every day – whether it’s for cleansing, conditioning, or styling. That’s a lot of product! So think of your fellow earthlings and consider behind the products you buy.
We spoke to David Arbuthnot, the founder of Context, about the new curated line of hair products. Here’s everything you need to know.
On why he decided to introduce a haircare range
“Context has rapidly developed beyond unisex skincare into a lifestyle brand. Haircare is the largest sector in the beauty industry and it’s a product category people use everyday. It made sense for Context to expand into haircare. We felt we could offer great unisex products in a category that remains very gender segmented.”
Every product is plant-based
“Many mass or mainstream hair care brands will contain Sulfates, Sodium Chloride and Parabens. We steered clear of using any of those chemicals in our hair products. As in our skincare, we infused antioxidants and natural extracts and botanical oils, such as Sea Kelp, Marula Oil, Chamomile, Coconut and Aloe into the formulations. It was really important that our hair care lab understand our mission to closely mirror what we do in our skincare.”
On why everything in the line is girl and guy friendly
“We don’t see a need to segment the hair care category. Our products work for long or short hair styles and our scents and packaging remain unisex. It’s so affirming when our products appeal to both women and men.”
The key to a great gender-neutral product
“Keeping things simple and minimal, whether it’s in formulations, scents or packaging.”
David’s top picks from the collection
“Since I have shorter hair, I love the Matte Clay. It’s great for short hair styling, very soft and easy to mold. I’m addicted to the scent! I also love our Hydrating Oil. It’s a hair oil loaded with antioxidants and vitamins that leaves natural hair feeling silky, shiny and well-conditioned.”
Their approach when creating new products
“We always stay true to our minimal aesthetic, whether it’s in packaging, ingredients or colors. We tend to work with subtle citrus and natural scents. Our packaging is always clear or black/white with clean lines.”
There’s more to come!
“Developing and launching new products is the best part of my job. We are working on new launches for Holiday ’17 and Spring ’18 so def stay tuned!”
Plant-based | Non-toxic, no phthalates, chemical fragrances or parabens
Eco-friendly | No environmentally harmful ingredients
Ethical | Cruelty-free, made in USA
Our top picks | Hydrating Oil, Renew Styling Mist
Price Range | $15 – $50
Have you tried anything from Context’s new haircare range? Let us know in the comments!
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